Wines from Spain, a division of the Trade Commission of Spain, was seeking an innovative approach to introducing and educating American consumers, press and wine trade audiences to Spanish wine.
Colangelo & Partners have developed a strategic integrated communications plan including media relations, social media, trade marketing, events and web marketing.
Highlights include: a livestreamed virtual tasting for press, seminars at top culinary schools around the country, design and deployment of trade/press and consumer newsletters, execution of a welcome party at the Aspen Food & Wine Festival, creation of animated educational videos for social, a press and trade trip to Spain and more.
In 2015 alone:
Successfully positioned Spain as a leading producer of quality wine with over 3 billion impressions across broadcast, print and online media in 2015 alone.
Compelling content and targeted distribution strategies grew the Wines from Spain social media fan base from less than 10,000 to over 75,000 Spanish wine lovers
Increased website traffic by 24% by redesigning news section, managing updates and driving social traffic
Solidified relationships with trade through masterclasses for wine professionals, seminars for culinary students, after-hours meetups for Sommeliers and an importer breakfast