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Colangelo & Partners is the U.S. creative and advertising agency for premium spirits, blending Japanese-inspired craftsmanship with deep local market expertise.
Colangelo & Partners is an integrated communications agency dedicated to food, wine, and spirits brands, combining deep category expertise with senior-level involvement and long-standing relationships across media, trade, and influencers. The agency unites PR, trade marketing, events, social and digital, influencer strategy, and content production into cohesive, results-driven campaigns that build awareness, shape brand perception, and support tangible business goals in the U.S. market.
From establishing flagship programs like National Prosecco Week to launching new spirits and elevating historic wine estates, Colangelo & Partners consistently delivers impactful coverage, trade engagement, and digital performance. Their work helps premium and imported brands navigate route-to-market challenges, strengthen positioning, and grow presence with the audiences that matter most—making them a specialist partner for companies serious about growing in the U.S. beverage and food space.
Felipe brings in depth understanding of the beverage alcohol industry, cross-functional experience, and problem-solving mentality, With his ability to see issues from different viewpoints, he provides strategic direction and novel approaches to marketing & communications program implementation to move business forward
Susan has over 35 years experience in luxury marketing with the last 25 focusing on adult beverages. She started her own creative agency in 2011 and in 2023 this was purchased by Colangelo & Partners. She is a Certified Sommelier, Specialist in Wine and teaches at the Viticulture college in Napa.
Since Sara joined C&P in 2007, she has been instrumental in developing the agency’s spirits department. Sara focuses on building a strong rapport with clients, key media and the bar community, and mentoring staff to execute successful integrated campaigns. She has led all of our Japanese business at the agency, representing various categories of alcohol beverage and Japanese food.
SUNTORY has built a legacy on craftsmanship, respect for nature, and responsibility. Our work is designed to extend that legacy, not just borrow its equity. We’re inspired by the idea of bringing more “Brilliance of Life” into the world, elevating everyday moments through thoughtful, well-crafted stories
We approach every brief as brand stewards first and marketers second, honoring each brand’s origin story, protecting visual identities, and building long-term desirability through thoughtful creative experiences. Humanity sits at the core of how we work: clear communication, genuine connection, and creative choices that feel honest and considered.
Depth over gimmicks, storytelling that respects origin and process.
Responsible drinking, long-term equity, careful use of brand assets.
We translate global vision into U.S. reality, not dilute it.
Creativity that reflects legacy, humanity, and the pursuit of refinement.
Our creative services bring premium wine, spirits, and food stories to life through focused advertising, photography, and videography, among other capabilities. We develop campaigns that respect existing brand worlds while pushing them forward, producing everything from key visuals and bottle stills to cinematic brand films and social cutdowns. Our process is grounded in real craft and intention—always aiming for a genuine human feel in everything we create. We’re thoughtful about the details, we refine with care, and we build work that feels both considered and personal.
We’re experienced in working with global spirits organizations where every move must balance ambition with discipline.
We work hand-in-hand with global and regional brand teams to protect and extend core equities, localize thoughtfully for the U.S. market, and build reusable toolkits and assets that scale across brands, channels, and markets.
We take culture seriously. When we’re working with brands rooted in deep heritage, our job is to understand where they come from and make sure that spirit comes through in the U.S. We listen, we ask questions, and we’re thoughtful about how we translate those stories so nothing gets lost.
We collaborate seamlessly with client teams and partner agencies to keep strategy, messaging, and execution fully aligned.
