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TAKE FIVE tapped WineGlass Marketing, the creative division of Colangelo & Partners, to introduce its new hard seltzer in a crowded New York market with limited assets and time. We built a focused launch plan around smart media targeting, compelling in-store point-of-sale materials, and social-first creative designed to drive shoppers directly to shelves. By maximizing every touchpoint, on and offline, we elevated brand visibility and supported a strong regional debut, proving how agile, resourceful campaigns can deliver impact even in highly competitive categories.
