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The Busker Irish Whiskey partnered with Colangelo & Partners to boost awareness and drive online sales of its holiday Party Kit and branded merchandise through a focused social media effort. Using a three-phase approach that combined targeted reach and traffic campaigns, smart retargeting of site visitors, and influencer collaborations across Instagram and other social platforms, the program delivered over 7.2 million impressions and more than 102,000 link clicks. The result was a meaningful lift in visibility, engagement, and purchase intent during a key seasonal window, showcasing how a well-structured social strategy can turn awareness into action.
