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Sapporo Beer, a leading Asian beer brand in the U.S., partnered with Colangelo & Partners to move beyond its narrow “sushi-only” perception and compete more effectively with larger imports, craft, and RTD players. Through a long-term, integrated media and influencer strategy, anchored by campaigns like “Where East Meets West”, the team secured 500+ placements and over 1 billion impressions across seven years, building brand warmth and relevance while supporting new product launches and strengthening off-premise visibility.
