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Tia Maria partnered with Colangelo & Partners to grow awareness and relevance among younger, digitally savvy drinkers by owning the espresso martini moment. Through a targeted influencer program that combined macro-creators with lifestyle and city-guide partners, the “Make the Perfect Espresso Martini” campaign delivered 47 pieces of authentic content across platforms, reaching more than 2.8 million users and driving an exceptional 81%+ engagement rate. With over 238,000 impressions, 460,000+ engagements, and significant earned media value, the program successfully positioned Tia Maria as the premium choice for both on-premise and at-home espresso martini occasions.
