Case Studies:Iichiko

Iichiko, Japan’s leading shochu producer, turned to Colangelo & Partners to safeguard and grow its U.S. presence after a major portfolio reshuffle risked deprioritizing the brand. We led a comprehensive route-to-market review, conducting in-depth market research and evaluating more than 30 potential importers before facilitating targeted introductions to the top five. This process culminated in a new, direct distribution partnership covering all 50 states, ensuring continued brand growth, stronger market penetration, and a more strategically aligned trade footing in the U.S. market.