Publish By : Forbes
This was a weird year for spirits, wine and beer. Despite 2025 giving us plenty of reasons to drink something strong, many opted for non-alcoholic beverages instead. Craft beer sales were down by 5%, according to a mid-year survey conducted by the Brewers Association. Meanwhile, the whiskey market’s struggles have been significant enough that Jim Beam will halt production at its flagship facility for all of 2026. At the same time, tariffs and the threat of tariffs made 2025 a difficult year for many tequila and mezcal producers, despite agave spirits continuing to increase in popularity.