In Part II of her conversation with Gino Colangelo, Jo Diaz explores what it takes to reach consumers in today’s wine marketing landscape—and why the industry needs to spend less time talking to itself. Gino discusses the growth of Come Over October, the importance of proving marketing works at retail, and the need to make wine approachable across price points, styles and levels of experience.
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When customers ask AI which wine to buy, where to eat or which winery to visit, the answer is built from your press, your websites and your listings. Our guide shows the five steps brands are taking to shape it.
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