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Case Study

Mezzacorona

Colangelo Service Icon: Branding & Brand Strategy

Branding & Brand Strategy

Colangelo Service Icon: Content Marketing & Social Media

Content Marketing & Social Media

Colangelo Service Icon: Product Development Positioning

Product Development Positioning

Colangelo Service Icon: Advertising (Paid Media)

Advertising (Paid Media)

Colangelo Service Icon: Email & Database Marketing

Email & Database Marketing

Objective

Through targeted advertising in leading wine media, Mezzacorona seeks to elevate brand recognition, communicate its quality credentials, and connect with both wine consumers and industry influencers in the U.S. market.

Results

The campaign increased brand visibility among core wine audiences and reinforced Mezzacorona’s reputation as a trusted, quality-driven Italian producer. Advertising activity also supported stronger relationships with strategic media partners.

Mezzacorona is a leading Italian wine producer from Trentino, Italy, seeking to strengthen brand awareness and consumer engagement in the U.S. market through targeted advertising in key wine media publications. A focused media strategy was developed to prioritize high-impact digital and print placements in influential outlets such as VinePair, Wine Enthusiast, and Wine Folly, ensuring alignment with both trade and wine-engaged consumer audiences. Messaging emphasized Mezzacorona’s mountain terrior, Italian heritage, and strong value positioning to support brand differentiation at the point of consideration.

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