Tia Maria partnered with our team to drive awareness and consideration both on-premise and at-home, with a strategy centered on influencers visiting cocktail bars and Tia Maria accounts to directly encourage foot traffic and sales. The “Make the Perfect Espresso Martini” campaign highlighted Tia Maria’s versatility, showcasing the brand in real-world environments where consumers could experience it first-hand. Influencers visited 3 bars and cocktail lounges, and created authentic, engaging content demonstrating cocktail preparation, tasting experiences, and in-store availability, connecting their audiences to tangible points of purchase.
By blending experiential influencer marketing with strategic on-premise and retail activations, the campaign effectively aligned with regional sales initiatives, boosting both brand visibility and accessibility. Influencer content across Instagram, TikTok, and social channels emphasized the excitement of discovering Tia Maria in cocktail bars and retail stores, driving awareness, consideration, and purchase intent. This approach positioned Tia Maria as the premium, approachable choice for cocktail lovers while delivering measurable impact on foot traffic, sales, and engagement in key markets.
