A Fresh Take on an Iconic Brand: Introducing Disaronno Velvet

Disaronno International launched Disaronno Velvet in March 2020, its first new product in nearly 500 years. This innovative expression is an evolution of the original Amaretto liqueur with the added richness of velvety cream, while keeping the emblematic bottle design and inimitable cap. Our team developed a strategic integrated campaign to generate excitement and consumer awareness focused on introducing the new cream liqueur as a leader in its category while maintaining buzz for Disaronno Originale.