Charles Krug Winery aimed to drive direct-to-consumer wine sales through paid social on Meta. Our team developed a strategic program combining precise audience targeting, dynamic product ads, and robust conversion tracking to reach high-intent consumers and maximize return on ad spend. By analyzing historical performance and continuously optimizing campaigns, we ensured every dollar delivered measurable impact.
The program successfully turned discovery into tangible sales, expanding the winery’s reach to qualified audiences and driving results across ecommerce purchases, tasting room reservations, and wine club enrollments. By integrating strategy, creative, and data-driven optimization, Charles Krug’s paid social campaigns became a powerful, measurable channel for revenue growth, demonstrating the effectiveness of paid social as a key driver for direct-to-consumer engagement.
