Disaronno, the world’s favorite Italian liqueur, celebrated a major milestone in 2025 when the brand turned 500 years old.
C&P was tasked with leveraging the momentous occasion and worked alongside the brand to bring to life a dolcevita moment, the mantra of Disaronno, while celebrating its long heritage.
C&P worked top to bottom to support the Disaronno 500 event. We vetted venues and floor plan designs, handled negotiations and payments, selected unique, memorable third party vendors for photo moments, invited press/influencers, handled on-site management, captured content during and post-event, followed up with our attendees and reported on the event success.
Guests were welcomed with a Disaronno Spritz and enjoyed a selection of Disaronno cocktails at the bar, alongside passed bites and panoramic city views. The evening featured a live DJ, a digital illustrator creating custom portraits, a photo booth, and a “Spin the Cap” game with branded prizes, adding interactive, shareable moments to the celebration.
As a result, C&P secured 20+ media and 20+ influencers attendees alongside relevant industry professionals. In addition to building brand support and awareness among key opinion leaders, we secured 66 pieces of content and 4,045,695 impressions.
