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Case Study

Maison Wessman

Colangelo Service Icon: Influencer Marketing

Influencer Marketing

Colangelo Service Icon: Events & Experiences Icon

Events & Experiences

Colangelo Service Icon: Print, Collateral & POS

Print, Collateral & POS

Objective

Support the Launch of Norah Jones’ “This Life” Portfolio of Wines

Results

Colangelo & Partners successfully launched “This Life” in the United Stats with a series of branded activities that covered events and influencer mailer programs, garnering coverage on social media and in publications such as Wine Spectator and Rolling Stone. The POS and collateral development was so successful that it was adopted for the global launch in France and in trade marketing programs for distributors.

"Maison Wessman, based in Bergerac, is one of the leading wineries in Southwest France.
Owner Robert Wessman bought the 12th-century château in the early 2000s, restoring the property and planting vineyards before releasing their inaugural vintage in 2016. Maison
Wessman produces a dynamic range of red, white, and sparkling wines from the premium
winegrowing areas of Bergerac and Limoux.

Inspired by Jones’ personal love of rosé and sparkling wine, This Life was a natural collaboration between Norah Jones and Robert Wessman, the owner of Maison Wessman. In 2025, Colangelo & Partners was tasked with launching the wines in the U.S. with media, trade, and content creators. Working closely with Maison Wessman, the agency developed a suite of engaging branded mailers, POS, and cocktail-focused print collateral to bring the brand to life."

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