Ornellaia

In 2018, a partnership was formed between the world-renowned Tuscan winery Ornellaia and the Solomon R. Guggenheim Foundation at the intersection of fine wine, fine art, and philanthropy. Through the Vendemmia d'Artista program, Ornellaia auctions off one-of-a-kind large-format bottles of their wines, featuring custom artwork by iconic contemporary artists, and donates the proceeds to different art-related causes — including the Guggenheim's program for the visually impaired called Mind’s Eye and the restoration of works in the Guggenheim's collection that have never been exhibited before.

Our team worked with Ornellaia to conceptualize multi-layered integrated communications programs targeting luxury and wine media with strategic press outreach, one-of-a-kind sensorial experiences, and gala auctions highlighting the artists and artwork involved, as well as the fundraising mission of the partnership.