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Case Study

Paul Hobbs

Colangelo Service Icon: Branding & Brand Strategy

Branding & Brand Strategy

Colangelo Service Icon: Public Relations & Earned Media

Public Relations & Earned Media

Objective

Launch new brand that was allocation only.

Results

The campaign generated strong buzz within the luxury wine community, securing prominent feature coverage that elevated awareness and established HOBBS as a coveted new collectors’ label. Media visibility and exclusive events helped drive significant interest from collectors and trade leaders, contributing to rapid sell-outs and meaningful growth of the brand’s mailing list. Through strategic storytelling and highly targeted outreach, the launch successfully positioned HOBBS as a rare and sought-after addition to the global fine wine market.

Renowned Napa Valley winemaker Paul Hobbs partnered with Colangelo & Partners to launch HOBBS, a new ultra-limited wine label designed to appeal to serious collectors and luxury wine consumers.

Colangelo & Partners worked closely with Paul Hobbs and his team to develop a messaging platform that clearly differentiated HOBBS from other wines in the Paul Hobbs portfolio while positioning it among Napa Valley’s most exclusive cult wines. The campaign centered on a highly targeted media relations strategy, offering exclusives to leading luxury and wine publications that reach high-net-worth collectors. To further reinforce the brand’s prestige and connect directly with influential buyers, the team partnered with Nexus Club in Manhattan and Sotheby’s to host exclusive tastings and collector-focused experiences supported by curated content and storytelling.

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