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Case Study

Sicilia DOC

Colangelo Service Icon: Advertising (Paid Media)

Advertising (Paid Media)

Colangelo Service Icon: Branding & Brand Strategy

Branding & Brand Strategy

Colangelo Service Icon: Events & Experiences Icon

Events & Experiences

Colangelo Service Icon: Public Relations & Earned Media

Public Relations & Earned Media

Colangelo Service Icon: Print, Collateral & POS

Print, Collateral & POS

Objective

The objective for Sicilia DOC in the U.S. is to elevate brand perception from growing awareness to premium recognition while expanding market availability through increased visibility, engagement, and the introduction of more Sicilia DOC wines in key markets.

Results

The media relations program resulted in increased visibility for Sicilia DOC wines across key wine and lifestyle publications, including 180+ articles in 2025 and 3+ billion impressions. The program resulted in stronger brand awareness and an improved perception of the region’s quality and diversity among trade and consumers.

Sicilia DOC is the island-wide denomination that unites Sicilia DOC wine producers under a shared commitment to quality, authenticity, and sustainability, working to strengthen the global reputation and market presence of Sicilian wines.
A targeted media relations program was implemented to increase visibility and strengthen the perception of Sicilia DOC wines in the U.S. market. The process included proactive pitching of regional and category-driven story angles, coordination of press tastings and media trips, ongoing relationship management with key wine journalists and the facilitation of wine reviews and editorial placements to support both awareness and credibility.

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