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Case Study

Slow Wine

Colangelo Service Icon: Branding & Brand Strategy

Branding & Brand Strategy

Colangelo Service Icon: Print, Collateral & POS

Print, Collateral & POS

Colangelo Service Icon: Events & Experiences Icon

Events & Experiences

Colangelo Service Icon: Email & Database Marketing

Email & Database Marketing

Objective

The objective for Slow Wine in the U.S. is to strengthen brand awareness while increasing visibility, understanding and distributions of eco-friendly, sustainably produced wines through targeted event activations and educational engagement with trade.

Results

The annual events series increases brand recognition for Slow Wine, strengthens relationships with importers, distributors, and buyers, and helps participating producers advance distribution and sales opportunities in priority U.S. markets.

Slow Wine is an international wine movement and annual guide dedicated to promoting wineries that prioritize sustainability, biodiversity, and responsible farming practices. A series of event activations was developed across key U.S. markets to increase awareness of the Slow Wine brand and highlight participating sustainable producers. These events created opportunities for wineries to present their wines directly to trade professionals and buyers, helping them build relationships and support market entry and distribution.

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