Get Started

Case Study

Wines of Georgia

Colangelo Service Icon: Public Relations & Earned Media

Public Relations & Earned Media

Colangelo Service Icon: Content Marketing & Social Media

Content Marketing & Social Media

Colangelo Service Icon: Website Design, Development & Maintenance

Website Design, Development & Maintenance

Colangelo Service Icon: Advertising (Paid Media)

Advertising (Paid Media)

Colangelo Service Icon: Branding & Brand Strategy

Branding & Brand Strategy

Colangelo Service Icon: Trade & Industry Programs

Trade & Industry Programs

Colangelo Service Icon: Influencer Marketing

Influencer Marketing

Colangelo Service Icon: Events & Experiences Icon

Events & Experiences

Colangelo Service Icon: Print, Collateral & POS

Print, Collateral & POS

Objective
  • Consumer Awareness
  • Integrated campaign focused on growing awareness and sales of Georgian wine in the US
Results

The campaign achieved increased visibility and scoring of Georgian wine in target scoring publication at a greater scale that in the past 5 years. In particular, Wine Spectator published their first ever print editorial report on Georgia, spanning 6 pages of articles, scoring, advertisements, and front cover recognition. This deliverable secured by the campaign was the first significant coverage of Georgia in 14 years by Wine Spectator.

The National Wine Agency has been cooperating with this C&P since 2022. During this period, a notable increase in Georgian wine exports and awareness of the Georgian category has been observed.

Wines of Georgia, the organization that represents and promotes the wines of the country of Georgia was interested in building awareness of the Georgian wine category with highly engaged wine buyers. Working closely with the National Wine Agency of Georgia, Colangelo & Partners developed the "Georgia, Naturally" platform and designed a series of advertising and advertorial campaigns in 2024 and 2025 that were placed in key wine publications such as Wine Spectator, Wine Enthusiast, as well as OOH Bus Shelters in New York City, highlighting the exciting and discoverable world of Georgian wine, cuisine, and culture.

The 2025 program developed by C&P featured a new trade and consumer marketing campaign, "Georgia, Naturally", which highlighted the originality of Georgia's cultural traditions and cuisine, natural winemaking practices, and overall connection to nature. The campaign provided education to key opinion leaders in the wine industry through press relations (media relations) and trade activities (TEXSOM, trade trips), as well as reach consumer audiences directly through consumer events (James Beard Awards, Aspen Food & Wine, advertising (OOH Bus Shelters, Wine Spectator, Somebody Feed Phil) and digital content (social media and influencer relations).

Shopping Basket