The Best Non-Alcoholic Spirits for Dry January and Beyond

According to NielsenIQ (NIQ), a global consumer intelligence company, the non-alcoholic drinks space is no longer niche — it’s a billion-dollar movement. While certain health and generational trends are spurring some of this growth — credit to Gen-Z alcohol hesitation, GLP-1 medications and increased cannabis use — the industry is no longer relying on teetotalers. As NIQ reports, 92% of non-alcohol buyers also purchase alcohol-containing products.