Founder Gino Colangelo says the wine industry needs to stop letting negative headlines define the category and instead consistently communicate a positive, consumer-relevant story about why wine matters. He argues that wine has been losing the cultural narrative amid economic pressure, changing drinking habits and competition from categories such as cannabis and THC beverages.
Partner Felipe Gonzalez-Gordon contributed to the newest report from the American Craft Spirits Association. The report, Financial Intelligence for Volatile Times, explores the financial and operational strategies shaping the future of craft spirits, including surviving a downturn with discipline, understanding the real cost of growth, avoiding common capital mistakes, turning barrels into balance-sheet power, navigating TTB transitions, and more.
Experience South Tyrol’s unique “sense of place” on the Cantina Kurtatsch Wine Expedition, a scenic 7.5-mile hike through the Dolomites. Starting at Graun, participants descend, tasting 12 terroir-specific wines poured directly from vineyard plots, from crisp Müller Thurgau to indigenous Schiava.
Published By: the drinks business
The US wine industry lags badly behind other agricultural sectors when it comes to funding and sustaining collective marketing, according to Gino Colangelo, founder of New York wine PR agency Colangelo & Partners, who has spent the past four years running a pro-bono campaign to counter what he described as growing anti-alcohol sentiment in American media.
Speaking to The Drinks Business Podcast as his agency marks its 20th anniversary, Colangelo said he began noticing a marked rise in negative media coverage linking wine and alcohol to health harms roughly four years ago.
