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We’re hopeful the Trump admin will “cool the jets’ on big tariffs on wine, Ben Aneff says

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We're hopeful the Trump admin will "cool the jets' on big tariffs on wine, Ben Aneff says

U.S. Wine Trade Alliance President Ben Aneff unpacks the economic outlook for the wine industry on “The Claman Countdown.”

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6_4_25

Andrea Bocelli is Heading to Napa Valley

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Andrea Bocelli is Heading to Napa Valley

The legendary Italian tenor is inviting fans to a once-in-a-lifetime winery experience, featuring unforgettable performances and exquisite culinary delights.

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7_20_25

A Storied Napa Valley Winery Has Made Its Magnum Opus

Aug_26

US wine industry risks losing ground without collective marketing

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US wine industry risks losing ground without collective marketing

Published By: the drinks business

The US wine industry lags badly behind other agricultural sectors when it comes to funding and sustaining collective marketing, according to Gino Colangelo, founder of New York wine PR agency Colangelo & Partners, who has spent the past four yearsย running a pro-bono campaign to counter what he described as growing anti-alcohol sentimentย in American media.

Speaking toย The Drinks Business Podcastย as his agency marks its 20th anniversary, Colangelo said he began noticing a marked rise in negative media coverage linking wine and alcohol to health harms roughly four years ago.


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In 20th Anniversary Year, Colangelo & Partners Doubles Down On Commitment To Wine And Spirits Business

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In 20th Anniversary Year, Colangelo & Partners Doubles Down On Commitment To Wine And Spirits Business

NEW YORK, NY, June 3rd, 2026 ไธ€ Heading into its 20th anniversary year, Colangelo & Partners continues its commitment to the wine and spirits business with new investments, team education, expanded services and support for wine advocacy campaigns. โ€œColangelo & Partners was founded as a vertically-oriented agency focused on wine and spirits,โ€ explained Founder and President, Gino Colangelo. โ€œWeโ€™ve worked hard to be integral players in the alcoholic beverage space. That focus has paid off with steady growth and profitability over the past 20 years, even during challenging times like the financial crisis of 2008-9 and the headwinds the industry is facing now.โ€

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COME TOGETHER-A Community for Wine Inc. Launches Second Annual โ€˜Share & Pair Sundaysโ€™ Campaign

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COME TOGETHERโ€”A Community for Wine Inc. Launches Second Annual โ€˜Share & Pair Sundaysโ€™ Campaign

Published By: Wine Industry Advisor

April 30, 2026 (San Francisco, CA)ย โ€” COME TOGETHERโ€”A Community for Wine Inc., the mission-driven company behind theย Come Over Octoberโ„ขย andย Share & Pair Sundaysโ„ขย wine advocacy campaigns, today announced the launch of the second annualย Share & Pair Sundaysย campaign, running May 3 through June 28, 2026. Across nine consecutive Sundays, anchored by Motherโ€™s Day, Fatherโ€™s Day and the unofficial start of summer, the campaign invites consumers to gather around a table for the simple, time-honored ritual of sharing wine and food with the people they love.

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Share & Pair Sundays: The Connection We All Need

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Share & Pair Sundays: The Connection We All Need

Published By: VinePair

Itโ€™s a simple idea: Open a bottle of wine, set out some snacks, and connect with friends and family on a spring Sunday. Thatโ€™s the premise ofย Share & Pair Sundays, an initiative now in its second year from the same team behindย Come Over October. This yearโ€™s campaign runs from May 3 through June 28 and might be exactly what we need in these fast-paced, screen-first times.

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Colangelo & Partners Strengthens West Coast Footprint with San Francisco Office Acquisition

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Colangelo & Partners Strengthens West Coast Footprint with San Francisco Office Acquisition

Leading Wine & Spirits Communications Agency Invests in San Francisco Office, Reinforcing Commitment to the West Coast Market

NEW YORK,ย Feb. 20, 2024ย /PRNewswire-PRWeb/ โ€”ย Colangelo & Partnersย announces the opening of its new office space inย San Francisco, strengthening the firmโ€™s commitment to the West Coast. While C&P has maintained a significant presence in theย Californiaย market for the past 8 years by operating in coworking spaces, theย San Franciscoย office acquisition represents the agencyโ€™s first physical establishment inย California. This strategic growth underscores the agencyโ€™s dedication to enhancing client service within the dynamic and lively West Coast market.

Located at 245 5th Street, theย San Franciscoย office will serve as a hub for Colangelo & Partners to collaborate more closely with its clients, as well as industry influencers and stakeholders in the region. The decision to solidify C&Pโ€™s presence inย San Franciscoย comes as a natural progression, aligning seamlessly with the cityโ€™s pivotal role as a global center for innovation, entrepreneurship, and wine country excellence.

โ€œWeโ€™re excited to increase our investment inย San Franciscoย and further our engagement with the thriving wine and spirits community on the West Coast,โ€ saidย Gino Colangelo, president of Colangelo & Partners. โ€œThis underscores our ongoing commitment to providing exceptional service and expertise to our clients in a region known for its dynamic and diverse wine landscape.โ€

Since its inception in 2006, Colangelo & Partners has established itself as a trusted partner for clients across the food and beverage industry with a reputation for innovative and results-driven strategies. In addition to wine and spirits, the agency specializes in culinary and hospitality brands, as well as lifestyle brands. The establishment of Colangelo & Partners inย San Franciscoย will give the firm even greater opportunities to deliver tailored, impactful campaigns that will resonate with both national and regional audiences.

Heading theย San Franciscoย office is C&Pโ€™s West Coast Director,ย Michelle Erland, supported by a team of seasoned wine PR professionals with a proven track record in media relations, digital marketing, events, and brand strategy. โ€œOpening our own office space inย Californiaย signifies a significant milestone for our agency. With our roots now firmly planted inย San Francisco, weโ€™re excited about expanding our engagement within the wine, spirits, and food sector. Leveraging our expertise, weโ€™re committed to continuing to deliver exceptional service and tailored strategies to clients up and down the West Coastโ€ saidย Michelle Erland, Director at Colangelo & Partners. Colangelo & Partners is well-positioned to continue to bring its unique blend of creativity, PR expertise, and industry knowledge to the West Coast markets. A full list of Colangelo & Partners clients can be foundย here.

Source:ย https://www.prweb.com/releases/colangeloโ€“partners-strengthens-west-coast-footprint-with-san-francisco-office-acquisition-302065624.html

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Colangelo & Partners Acquires Majority Position in Wineglass Marketing

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Colangelo & Partners Acquires Majority Position in Wineglass Marketing

Acquisition Creates the Leading Full-Service Wine & Spirits Agency in the U.S., with Offices inย New York,ย San Francisco,ย Miami,ย Austinย and now, the Heart ofย Downtown Napa

Colangelo & Partners (www.colangelopr.com), the leading wine and spirits-focused communications agency in the U.S., today announces the acquisition of a majority stake in the business of WineGlass Marketing (https://www.wineglassmarketing.com/), a wine and spirits-focused digital marketing agency. WineGlass Marketing is renowned for combining strategic planning and creativity in direct response and advertising campaigns, web development and email marketing for the U.S. wine and spirits industry.ย 

โ€œThis investment expands our service offering for the wine and spirits community in critical digital marketing areas and gives our agency a physical presence in the heart of wine country,โ€ saidย Gino Colangelo, president of Colangelo & Partners. โ€œWeโ€™ve grown our agency organically from a team of five to 75 over the past 18 years. WineGlass Marketing represents our first expansion through an acquisition and Iโ€™m happy to say theyโ€™ve been worth the wait!โ€

An advertising industry veteran with extensive strategic planning experience,ย Susan DeMateiย founded WineGlass Marketing in 2011 after witnessing wineries struggle with their digital and DTC marketing. โ€œThis partnership frees me and my team from the operational hurdles facing a boutique agency. It provides us the opportunity to focus all of our energy and passion on creative and strategic campaigns to help our clients achieve sales and branding success in a very challenging business environment,โ€ said Susan. โ€œWeโ€™re thrilled to be working withย Gino and his very talented and experienced team.โ€

WineGlass Marketing will continue to operate as a separate business entity under the management of DeMatei, drawing on the PR, trade and branding resources of Colangelo & Partners to augment their own digital marketing and advertising talents. Existing clients will experience no changes other than the additional resources now available to them. At the same time,ย Colangelo & Partners will now be able to access the vast experience of Susan and the WineGlass Marketing teamโ€™s digital communications expertise.ย 

Felipe Gonzalez-Gordon, partner and COO of Colangelo & Partners, commented on the acquisition: โ€œIntegrating WineGlass Marketingโ€™s suite of services allows us to offer a comprehensive marketing package to the beverage alcohol industry with communications programs that improve business results in the short and the long term. For example, brands that are finding a difficult fit in the traditional three tier distribution model need scalable marketing programs with tangible ROI; our combined service offering can help deliver that.โ€

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Come Over October: Creating a Positive Narrative About Wine

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Come Over October: Creating a Positive Narrative About Wine

Nomination in Recognition of Wine Advocacy Campaign that has Galvanized the Wine Community and is Reaching Wine Drinkers with Positive Messages about Wine

Today,ย Wine Enthusiastย announced nominees for the 2025ย Wine Star Awards. Among industry luminaries vying for the prestigious awards, the founders of the โ€œCome Over Octoberโ€ wine advocacy campaign โ€“ย Karen MacNeil,ย Kimberly Noelle Charlesย andย Gino Colangeloย โ€“ were collectively nominated for โ€œPerson of the Year.โ€ This category nominee is defined as โ€˜an individual who has made significant and remarkable contributions to the advancement of the wine, spirits and beverage industry through their leadership and vision.โ€™ Karen, Kimberly andย Gino, three wine communication professionals who took it upon themselves to advocate for the entire wine community in the face of unprecedented headwinds, are thus strong candidates for this honor.

Jacki Strum, President & Publisher at Wine Enthusiast Media, explained the reason for the nomination of the Come Over October team and why Wine Enthusiast has been among the campaignโ€™s earliest and largest supporters.ย  โ€œThe Wine Star Awards are the industry standard for achievement and distinction in the wine industry.ย  Karen, Kimberly and Gino certainly fit that definition based on their wine advocacy work,โ€ said Jacki.ย  โ€œWhen we first heard about the Come Over October campaign, we realized its potential because of the clarity and simplicity of the message: Wine brings people together.ย  We also understood the need for a campaign to introduce more Americans to wine culture, which is the mission of Come Over October.โ€ ย 

TIME Magazineย calledย Karen MacNeil, โ€œAmericaโ€™s Missionary of the Vineโ€ and Karen has been named one of the โ€œ100 Most Influential People in Wine inย the United States.โ€ She is the author of the award-winning book,ย THE WINE BIBLE,ย which has sold more than a million copies.ย  โ€œThis nomination has touched our hearts,โ€ saidย Karen MacNeil. โ€œCome Over October started as a tiny spark of an idea born of three peopleโ€™s passion for wine. That spark has gone on to ignite the entire wine industry. Come Over October reminds us why we all love wineโ€”because it reminds us of what matters: friendship, generosity, authenticity, and human connection.โ€

Kimberly Noelle Charlesโ€™ย name is synonymous with wine marketing at its best level. Over her 40-year career she and her team have, through her creative marketing strategies, versatility and natural story-telling gifts, helped brands attain a level of distinction and draw in the marketplace. Charles stated, โ€œWe are truly honored by this recognition. With our collective experience in the wine world, weโ€™ve seen challenging times before, but we remain firm in our belief that wine is the worldโ€™s most civilized, communal, and memory-making beverage. We all have very busy day jobs, but have given this campaign, in its second year, our best creativity and energy. It has resonated well beyond U.S. borders, going from a campaign to a movement.โ€

Founder of industry-leading wine and spirits communications agency,ย Colangelo & Partners, Gino also has many years of experience in retail, giving him unique insights into consumer behavior that impact the work his agency does on behalf of their domestic and global clientele. He commented, โ€œTogether with Karen and Kimberly, we want to thank the Strum family who were among our very first supporters and helped us believe in the viability of our campaign in the earliest days when we needed the support most.โ€ย  Gino continued, โ€œGoing back more than two years, it became clear to me that wine was under attack and needed advocacy.ย  After exploring various avenues for supporting the wine community, I was fortunate to partner with Karen and Kimberly on the creation of the Come Over October campaign, which has captured the imagination of the wine community as well as wine drinkers across the US.โ€

โ€œThe beauty and strength of Come Over October lies in the simplicity of the message: Wine brings people together,โ€ addedย Adam Strum, Founder and Chairman of Wine Enthusiast Companies. โ€œI think itโ€™s remarkable that three individuals, working purely as a mission-driven project of passion, have been able to coalesce an industry and make such an impact in a relatively short amount of time. Wine Enthusiast is proud to be among the first supporters of this powerful campaign.โ€

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Founders of Come Over October Campaign Nominated for Prestigious Wine Enthusiast โ€œPerson of the Yearโ€ Wine Star Award

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Founders of Come Over October Campaign Nominated for Prestigious Wine Enthusiast โ€œPerson of the Yearโ€ Wine Star Award

Nomination in Recognition of Wine Advocacy Campaign that has Galvanized the Wine Community and is Reaching Wine Drinkers with Positive Messages about Wine

Today,ย Wine Enthusiastย announced nominees for the 2025ย Wine Star Awards. Among industry luminaries vying for the prestigious awards, the founders of the โ€œCome Over Octoberโ€ wine advocacy campaign โ€“ย Karen MacNeil,ย Kimberly Noelle Charlesย andย Gino Colangeloย โ€“ were collectively nominated for โ€œPerson of the Year.โ€ This category nominee is defined as โ€˜an individual who has made significant and remarkable contributions to the advancement of the wine, spirits and beverage industry through their leadership and vision.โ€™ Karen, Kimberly andย Gino, three wine communication professionals who took it upon themselves to advocate for the entire wine community in the face of unprecedented headwinds, are thus strong candidates for this honor.

Jacki Strum, President & Publisher at Wine Enthusiast Media, explained the reason for the nomination of the Come Over October team and why Wine Enthusiast has been among the campaignโ€™s earliest and largest supporters.ย  โ€œThe Wine Star Awards are the industry standard for achievement and distinction in the wine industry.ย  Karen, Kimberly and Gino certainly fit that definition based on their wine advocacy work,โ€ said Jacki.ย  โ€œWhen we first heard about the Come Over October campaign, we realized its potential because of the clarity and simplicity of the message: Wine brings people together.ย  We also understood the need for a campaign to introduce more Americans to wine culture, which is the mission of Come Over October.โ€ ย 

TIME Magazineย calledย Karen MacNeil, โ€œAmericaโ€™s Missionary of the Vineโ€ and Karen has been named one of the โ€œ100 Most Influential People in Wine inย the United States.โ€ She is the author of the award-winning book,ย THE WINE BIBLE,ย which has sold more than a million copies.ย  โ€œThis nomination has touched our hearts,โ€ saidย Karen MacNeil. โ€œCome Over October started as a tiny spark of an idea born of three peopleโ€™s passion for wine. That spark has gone on to ignite the entire wine industry. Come Over October reminds us why we all love wineโ€”because it reminds us of what matters: friendship, generosity, authenticity, and human connection.โ€

Kimberly Noelle Charlesโ€™ย name is synonymous with wine marketing at its best level. Over her 40-year career she and her team have, through her creative marketing strategies, versatility and natural story-telling gifts, helped brands attain a level of distinction and draw in the marketplace. Charles stated, โ€œWe are truly honored by this recognition. With our collective experience in the wine world, weโ€™ve seen challenging times before, but we remain firm in our belief that wine is the worldโ€™s most civilized, communal, and memory-making beverage. We all have very busy day jobs, but have given this campaign, in its second year, our best creativity and energy. It has resonated well beyond U.S. borders, going from a campaign to a movement.โ€

Founder of industry-leading wine and spirits communications agency,ย Colangelo & Partners, Gino also has many years of experience in retail, giving him unique insights into consumer behavior that impact the work his agency does on behalf of their domestic and global clientele. He commented, โ€œTogether with Karen and Kimberly, we want to thank the Strum family who were among our very first supporters and helped us believe in the viability of our campaign in the earliest days when we needed the support most.โ€ย  Gino continued, โ€œGoing back more than two years, it became clear to me that wine was under attack and needed advocacy.ย  After exploring various avenues for supporting the wine community, I was fortunate to partner with Karen and Kimberly on the creation of the Come Over October campaign, which has captured the imagination of the wine community as well as wine drinkers across the US.โ€

โ€œThe beauty and strength of Come Over October lies in the simplicity of the message: Wine brings people together,โ€ addedย Adam Strum, Founder and Chairman of Wine Enthusiast Companies. โ€œI think itโ€™s remarkable that three individuals, working purely as a mission-driven project of passion, have been able to coalesce an industry and make such an impact in a relatively short amount of time. Wine Enthusiast is proud to be among the first supporters of this powerful campaign.โ€

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Adapting to shifting tides: Felipe Gonzalez-Gordon of Colangelo & Partners on the future of wine in the U.S. Market

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Adapting to shifting tides: Felipe Gonzalez-Gordon of Colangelo & Partners on the future of wine in the U.S. Market

The C.O.O. of the U.S. agency shares insights on challenges, opportunities, and strategic communication in a rapidly evolving industry.

At a time when the global wine sector is under pressure from declining consumption, shifting consumer demographics, and fierce competition from alternative beverages, the U.S. remains both a demanding and indispensable market. Exchange rates favor European exporters, yet producers must contend with disruptive forces ranging from RTDs and non-alcoholic offerings to changing on-premise dynamics. Against this backdrop, we spoke with Felipe Gonzalez-Gordon, Chief Operating Officer at ย Colangelo & Partners, US-based integrated communications and public relations agency, to discuss how wineries can navigate these headwinds, connect with new audiences, and seize opportunities in premiumization and beyond.

Looking at todayโ€™s U.S. wine market, what do you see as the most urgent challenges but also the most exciting opportunities for producers who want to grow in this market, especially in a context of declining consumption, a shifting target audience, and increasing commercial pressures?

Itโ€™s a challenging time for the wine industry with tariffs, declining consumption due to health concerns with Non-Alcoholic category up ~31% Year over Year according to Nielsen data; GLP-1 (Glucagon-Like Peptide-1) drugs for weight loss withย observational evidence indicating that they may reduce alcohol intake per JAMA (Journal of the American Medical Association);ย Ready to Drinks for which IWSR (International Wine & Spirits Research) data shows +14% CAGR between 2019โ€“24 while still wine is โˆ’4%; and cannabis.ย ย 

At the same time, the exchange rate is favorable for EU exporters and the US wine production cannot supply all the demand. American consumers still value EU wine regions and wine styles which are not easily replaceable.ย ย 

Of course it is easier to do business with the wind on oneโ€™s back but there are opportunities for wineries to solidify their position in the market and even enter the market if they are willing to adapt their marketing mix.

In markets like the United States, the on-premise channel has undergone major changes in recent years, and retail dynamics have also evolved. Which market segments do you see as offering the greatest growth potential for producers today?

If you are to consider growth potential on the basis of where most of the volume is sold, Iโ€™d say retail โ€” Off-trade represented ~76.6% of category revenue in 2024 (US). But it is not easy to generalize. Channel selection depends on multiple factors including but not limited to price, country of origin or category, level of trade support. The retail channel is the largest in terms of volume and value but it is also crowded and competitive. It requires a compelling brand story that differentiates from its competitors and consistent marketing support. Even in retail you have subcategorizations: independent wine shops, grocery stores, multi unit specialist retailers. Each requires a different approach.ย 

On-premise wine sales totaled ~$13.8B in 2024 (โˆ’5.3% YoY) according to CGA by Nielsen. It has the advantage โ€” in some cases โ€” of having a sommelier that can present wines to consumers, and it offers the consumers to try new wines by the glass.ย 

The online channel is growing in importance with Global alcohol e-commerce projected >$36B by 2028 (+~20% value 2023โ€“28) according to IWSR, but it still remains relatively small in comparison. Thus the opportunity might be different for one brand to the next, but it is important to have a strategy, understand how your brand fits and then implement a clear route to market with input from your import and distribution partners.ย ย ย 

In recent years, we have seen a drop in wine consumption across many demographic groups, especially younger generations. How is Colangelo & Partners helping brands to reach (or re-engage) these audiences without sacrificing identity and quality?

NIQ shows wine under pressure in 2024 while Non-Alcohol grew ~31% YoY and RTDs outperformed over 2019โ€“24, underscoring messaging and format challenges with younger cohorts. Research shows that GenZ is influencing trends in consumption and premiumization. As a leading communications agency in the beverage alcohol space, we at Colangelo & Partners tailor programs to address the specific challenges of each client. Our goal is to reach the right audiences, with the right message whether it is through social media campaigns, influencer marketing, experiential events or more traditional media relations. That implies defining our clientsโ€™ consumer personas to understand how they gather information and what influences their decisions. We help our clients craft compelling messages that will resonate with and inspire younger consumers. In some cases itโ€™s about demystifying wine, making it more accessible and approachable, in others it is about scarcity and exclusivity. The critical part is crafting messages that reflect the brandโ€™s ethos and delivering them to the audiences that care.ย ย ย 

With the aging of the traditional wine-drinking base and the growing competition from alternative beverages (craft beers, spirits, โ€ฆ), what kind of communication strategy do you think can keep the wine lifestyle relevant and appealingโ€”particularly in a market like the U.S.?

I think it is important to underscore that wine in moderation can enhance oneโ€™s life experiences, whether itโ€™s bringing out the flavors of a meal, helping someone reminisce about a recent trip to a wine producing country or region, bringing back enjoyable memories of times shared with friends, or creating new ones. Wine has accompanied many cultures for thousands of years. Itโ€™s important to communicate that wine is an agricultural product, closer to food than other beverages. Through wine one can explore other cultures, geography, history, climate, gastronomy and more.ย ย 

Letโ€™s talk about premiumization: more and more producers are trying to move into premium segments to offset volume declines. What are the most common mistakes you see when a brand attempts this shift, especially in terms of communication, pricing, and distribution channel?

Iโ€™m glad you asked this question. Letโ€™s dive a bit deeper into what premiumization is and what it implies because itโ€™s not about just selling at higher price points. Brands in mature, competitive markets can achieve growth by attracting new consumers with a higher willingness to pay more and escape downward spiral of price reductions and margin erosion. It allows firms to achieve higher price levels by adding value to a brand in an attempt of motivating consumers to pay more for products and services. It is a difficult process that requires a strategic and systematic approach. When considering premiumization, benefits have to be balanced against high costs and risks, including realignment of corporate culture, acquiring new competencies, and managing negative feedback that may affect the rest of the portfolio. Since premiumization is about adding value to a brand or a portfolio along with achieving a higher price level, price/value (re)positioning is at the heart of any premiumization strategy. The (re)positioning of a brand should never be based solely on price but should rather reflect the underlying value as perceived by the consumer. Perceived value can be derived from different components that are capable of fulfilling consumer needs: functional value, emotional value, symbolic value, and ethical value. Each of these components adds value to a brand and differentiate it from competing brands. One must keep in mind that consumers will buy a product only if the perceived value derived from all components corresponds to, or exceeds, the price. Itโ€™s not about improving the productโ€™s functional value or basic performance; itโ€™s about creating and communicating the emotional, symbolic and ethical values. [NIQ: Even as wine fell overall in 2024, $15โ€“$25 tiers showed relative resilience; SVB: average winery revenue โˆ’3.4% in 2024 while top quartile grew ~22%, underscoring selective premium success.

Beyond the U.S., which geographic markets do you currently see as the most challenging, and which hold the greatest opportunities for Italian wines?

Coastal markets particularly the east coast have affinity towards imported wines in general, they are more densely populated, and more sophisticated, but they are highly saturated. For this reason I think secondary and even tertiary markets present an opportunity. There is less competition there and are not as frequently visited by exporters as the primary markets.ย ย 

Colangelo & Partners has the privilege of working across multiple parts of the value chainโ€”communication, trade relations, and moreโ€”giving you a systemic view of the industry. Do you agree that the different players in the wine ecosystemโ€”from producers to institutions, from distributors to communicatorsโ€”need to work more closely together to give the sector new momentum? And what role does Colangelo & Partners want to play in this process?

I agree with that assessment. Itโ€™s parochial to consider your winery neighbor as your competitor, the competition and the challenge is much bigger. The introduction of other beverage alcohol products like RTDs, non-alcohol alternatives, cannabis and the negative and often misleading publicity regarding wines are problems that affect the wine industry at large and would be better tackled as a united front. Colangelo & Partners helps wineries tell their stories and connect with their audience. We are also actively involved in theย Come Over Octoberย platform, created by wine journalist Karen MacNeilโ€”and public relations and communications veterans Gino Colangelo and Kimberly Noelle Charlesโ€“ that operates under the trioโ€™s mission-driven company, Come Togetherโ€” A Community for Wine Inc. The initiative encourages sharing wine, celebrating friendship and in-person connections.

Colangelo & Partners is known for its multicultural, multilingual team, capable of engaging with complex markets and diverse stakeholders. How do you identify and nurture your talent? And what skills do you consider essential today for those working in global wine communications and trade?

A passion for wine is essential. One does not need to be an enologist or a master of wine, but loving the category allows people working in the communications field or the wine trade to perform at a much higher level, transmitting and pouring their enthusiasm in everything they do. It keeps the motivation high for learning wine appreciation, history, geography, the techniques, the stories and people that shape them.ย  We seek to build a diverse, multicultural team because that reflects the broader audiences we are trying to reach. We cultivate multilingual talent because we work with wineries from different countries and it makes it easier for our clients to communicate in their own language and with a team that shares a cultural background. We provide plenty of training and tasting opportunities for our teams to expand their knowledge and interest. We also encourage our teams to stay abreast of the latest in digital marketing, consumer preferences, industry trends and the who is who in the media and trade spaces.ย ย ย ย 

The wine sector is often criticized for being too driven by instinct and tradition, and not enough by data. From your perspective, are we truly making full use of market research and digital metrics? Or is there still cultural resistance to making data-driven decisionsโ€”on pricing, channels, communicationโ€”and if so, how do we overcome it?

I donโ€™t think there is cultural resistance. The challenge arises from the fact that data is incredibly fragmented, incomplete, inconsistent, and expensive to obtain. But even with the best market research, itโ€™s difficult to change oneโ€™s business model or portfolio to chase the latest trend. The wine business is a long term business, and it is best to stay the course while navigating the challenges. Data and market research allow us better understand the nature and implications of those challenges and thus how to adapt, so yes it is important to be data driven, but the adaptations one may be able to implement might be small or inadequate. The data will allow us to be more precise and effective with that which we are able to influence. Some of sources we regularly use in our strategic planning for our clients are NIQ (off-premise performance), CGA by NIQ (on-premise), IWSR (multi-year forecasts), SVB (winery revenue/P&L); Gomberg, Frederickson & Associates; Shankenโ€™s Impact databank; EPG Mediaโ€™s Wine Handbook.


Key points:

Collaboration matters: producers, distributors, and communicators must work together to keep wine relevant against growing competition.

Market challenges are mounting: declining wine consumption, health-driven shifts, and rising competition from ready-to-drink beverages, non-alcoholic options, and cannabis;

Opportunities remain strong: favorable exchange rates and enduring U.S. demand for European wines create room for growth;

Premiumization is key: success depends not just on higher prices but on delivering real valueโ€”functional, emotional, symbolic, and ethical;

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Industry Veteran Carlos de Jesus Joins Colangelo & Partners as Equity Partner, President of Colangelo & Partners Europe.

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Industry Veteran Carlos de Jesus Joins Colangelo & Partners as Equity Partner, President of Colangelo & Partners Europe.

Former Head of Marketing & Communications at Amorim Cork Adds Invaluable Industry Experience and Relationships to Leading Fine Wine and Spirits PR Agency

NEW YORK,ย July 8, 2024ย /PRNewswire-PRWeb/ โ€”ย New York-based Colangelo & Partners announces that wine and spirits industry veteran,ย Carlos de Jesus, former head of marketing & communications for cork industry leader, Amorim, has joined the agency as partner and president of the newly created Colangelo & Partners Europe representative office, as well as executive vice president of Colangelo & Partners, effective immediately. โ€œCarlos adds industry knowledge, global PR expertise and a wealth of wine and spirits press and executive contacts to our agency,โ€ statesย Gino Colangelo, president, Colangelo & Partners. โ€œThese are challenging and dynamic times for the wine and spirits business. Adding new resources to help better serve our global and domestic clients as well as our team is critical to the continued growth and success of both our clients and our agency.โ€

Current agency partners include foundersย Gino Colangeloย andย Michael Colangeloย (CFO), and COOย Felipe Gonzalez-Gordonย of the Gonzalez-Byass family. โ€œWhen Felipe joined four years ago, he brought valuable trade expertise in terms of route-to-market consultation, product development and value chain knowledge,โ€ explainsย Gino Colangelo. โ€œNow, with the deep PR background and communications expertise that Carlos brings, weโ€™re strengthening our agency management and value offering even more.โ€

For the past 20+ years,ย Carlos de Jesusย led the Marketing & Communications department at global leader,ย Amorim Cork. With subsidiaries throughout the world, Amorim produces approximately six billion closures annually, which are sold to many thousands of clients, including the largest and most prestigious international brands of wine and spirits. Before joining Amorim, Carlos was a Partner at Breakstone & Ruth LLP, theย New York-based leader in the international investor and shareholder relations market. In this specialized consultancy, he worked with blue-chip multinationals to coordinate the presence of these clients on the NYSE and NASDAQ.

โ€œEuropean wines and spirits are a big part of the firmโ€™s portfolio and complement our domestic clients,โ€ explainsย Carlos de Jesus. โ€œUnlike many other wine and spirits PR agencies, Colangelo & Partners has a powerful domestic as well as an international team that speaks the languages of our European clients, literally and figuratively, and understands the unique wine and business cultures of each of the many countries where we have clients. Itโ€™s thrilling to be able to join such a robust team and strengthen even further the firmโ€™s commitment to our local clients by having a partner from our firm based inย Europe.โ€

The addition of Carlos to the executive team allows Colangelo & Partners to further bolster agency management, expand client services, and build the agencyโ€™s presence in the industry, both domestically and internationally. For more information on Colangelo & Partners and the agencyโ€™s integrated communications offerings, visitย https://www.colangelopr.com.

Source:ย https://www.prweb.com/releases/industry-veteran-carlos-de-jesus-joins-colangeloโ€“partners-as-equity-partner-president-of-colangeloโ€“partners-europe-302189199.html

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Wine Opinions and Colangelo & Partners Release Results Of Consumer Survey on U.S. Wine Market Trends and Challenges

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Wine Opinions and Colangelo & Partners Release Results Of Consumer Survey on U.S. Wine Market Trends and Challenges

Second Annual Survey from Category-Leading Communications Agency and Renowned Wine Research Company Focuses on Consumer Attitudes toward Wine and Health

NEW YORK,ย Jan. 30, 2024ย /PRNewswire-PRWeb/ โ€”ย Colangelo & Partnersย andย Wine Opinionsย conducted their second annual wine survey, this year focusing on U.S. wine drinker attitudes, behaviors, and trends related to beverage alcohol consumption and health. โ€œThere are several challenges for the wine industry heading into 2024,โ€ saidย Gino Colangelo, president of Colangelo & Partners. โ€œPersonally, I think the biggest threat is the growing Neo-Prohibitionist movement and its potential to affect the U.S.D.A. Dietary Guidelines for adult consumption of beverage alcohol, which are due to be reviewed in 2025.โ€ Thereโ€™s speculation that the current guidelines โ€” 2 drinks per day for men and 1 drink per day for women โ€” may be revised to 2 drinks per week for all adults, following the recent change inย Canada. โ€œRelated consumption trends such as โ€˜Dry Januaryโ€™ and โ€˜Sober Octoberโ€™ also impact consumer behavior,โ€ continued Colangelo. โ€œThe research with Wine Opinions provides our clients and the wine industry with data-driven insights that will help adapt business strategies during this pivotal time.โ€

An In-Depth Analysis of Various Behaviors and Opinions Among Wine Consumers

The study was conducted inย December 2023ย and surveyed 2,013 U.S. adults from the Colangelo & Partners and Wine Opinions consumer databases, who drink wine on average 2 to 3 times per month or more often. In the sample there were 762 respondents in the ages 21-39 segment, 631 in the ages 40 โ€“ 59 segment, and 620 in the ages 60-plus segment. Respondents in the 21-39 group skewed somewhat to males, while those in the ages 40-59 segment skewed somewhat to females. There was a significant male skew to the ages 60-plus segment, which is consistent with past research that has pointed to the higher degree of โ€œinvolvementโ€ with wine of males in that age segment.

The survey set out to measure, among other things, current wine consumer trends and the attitudes and behaviors among U.S. wine drinkers regarding alcohol consumption and health. This included respondent opinions on the positive or negative effects of wine drinking on their overall health and sense of well-being, and level of beverage alcohol consumption respondents consider to be concerning. The report also aimed to project likely wine consumer responses to the potential โ€œ2 drinks per weekโ€ dietary guideline for U.S. adults, and determine the level of participation in โ€œDry Januaryโ€ and/or โ€œSober October.โ€

Younger Generation More Likely to Adhere to Reduced Alcohol Consumption Guidelines

A topic of great concern to the wine industry is the level of wine consumption U.S. wine drinkers believe poses a risk to their health. โ€œThe study findings on this topic were quite noteworthy, with younger respondents indicating they considered health risks to be possible at very low levels of consumption,โ€ saidย John Gillespie, Founder and CEO of Wine Opinions. โ€œIn the 21-39 age segment, 58% of respondents viewed 2 glasses daily or less as a potential health risk. Additionally, one in four respondents โ€“ mostly those in ages 21-39 and occasional wine drinkers โ€“ indicated that a health concern over their wine consumption level would begin at one glass of wine daily, or less.โ€

To project wine consumer responses to the proposed beverage alcohol consumption guideline, the survey asked participants to select which option they agreed with from a list of statements. The most concerning finding was that two-thirds of wine drinkers in the ages 21-39 segment would either reduce their current consumption frequency of wine or adopt the new guideline.

The older cohort showed a different response to the proposed beverage alcohol consumption guideline. Overall, in the older age segments, frequent wine drinkers were considerably more likely to indicate they would not change their current wine-drinking habits based on a proposed guideline. Among those in the ages 40-59 segment, nearly half of respondents (46%) indicated they would not change their current consumption levels. Similarly, almost half (48%) of respondents in the ages 60-plus segment indicated that their drinking habits would not change based on a new guideline.

These results suggest that the younger demographic of U.S. wine drinkers is more likely to be concerned about and susceptible to negative messaging regarding alcohol consumption. The possible revision of the U.S. Dietary Guidelines for adult consumption of beverage alcohol poses a real problem to the U.S. wine industry, whose greatest potential lies in the younger generation.

Wine Considered a Valued Social and Cultural Product

Among the more positive findings of the study were respondentโ€™s opinions on the benefits of wine. The survey captured many insights into wine drinkersโ€™ beliefs about wine by measuring respondentsโ€™ level of agreement with different wine attribute statements.

Wine was strongly viewed as an enhancement to social situations or gatherings by just less than half of survey respondents, while one-third strongly agree that wine can be part of a healthy diet. These are important takeaways, as they suggest that U.S. wine consumers see a potential for a healthy and enriched lifestyle that includes wine.

On the topic of wine as part of everyday life, culture, and traditions, two-thirds of the sample expressed agreement that wine and food complement each other, and half indicated that wine has historically been a part of nearly every culture. This is a valuable insight, as the industry commonly promotes wine as an integral part of life and society.

Participation in Sober Holidays on the Rise Among Younger Wine Consumers

In recent years, promotions such as โ€œDry Januaryโ€ and โ€œSober Octoberโ€ have seen increased interest among U.S. beverage alcohol drinkers. To determine how the trend is affecting U.S. wine consumers, the survey polled respondents on their participation in the events in 2023, and intentions to participate in 2024.

The reported participation in โ€œDry Januaryโ€ or โ€œSober Octoberโ€ in 2023 was highest among respondents in the ages 21-39 segment, with over half of the cohort reporting participation by cutting back their wine consumption in those months or abstaining from wine altogether. Nearly two-thirds of the same age group indicated they intend to participate in one or both of these events in 2024. Similarly, the Wine Market Council NielsenIQ Gen Z study showed that 45% of Gen Z respondents aged 21 and older reported they never consume alcohol.

Wine Consumption and Risk-Reward Decision Making

As the wine industry combats negative messaging on the topic of wine consumption and health, a crucial measure of the study was that of wine consumersโ€™ participation in other โ€œhealth riskโ€ behaviors. To gather this data, the survey asked respondents to check from a list any of health risk activities or behaviors they engaged in at least occasionally.

The results showed survey respondents checking a wide range of risk behaviors. Nearly half of respondents indicated they at least occasionally โ€˜eat at fast-food outlets,โ€™ and one-third at least occasionally engage in summertime activities without using sunscreen, or ride their bicycles on city streets. These and a variety of other behaviors that may pose health risks are quite common, and may provide context for the discussion of moderate wine consumption.

โ€œThe assertion that there is no safe level of alcohol consumption doesnโ€™t take into account that adult Americans make educated risk-reward decisions every day, wine consumption included,โ€ saidย Gino Colangelo. โ€œThese research findings demonstrate how U.S. wine consumers are self-aware and knowledgeable, possessing the ability to make choices that they believe will lead to a balanced and fulfilling life.โ€

Please contactย Leah Isenbergย atย lisenberg@www.colangelopr.comย for more information or to request the data from the survey.

Source:ย https://www.prweb.com/releases/wine-opinions-and-colangeloโ€“partners-release-results-of-consumer-survey-on-us-wine-market-trends-and-challenges-302047746.html

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Wine Opinions and Colangelo & Partners Release Results of Their First, Annual US Wine Industry Survey

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Wine Opinions and Colangelo & Partners Release Results of Their First, Annual US Wine Industry Survey

National Survey from Category-Leading Communications Agency and Renowned Research Company to Help Guide 2023 Marketing Strategies

ย 

January 16, 2023, NY, NY โ€”ย Colangelo & Partners (www.colangelopr.com) and Wine Opinions (www.wineopinions.com) combined resources and expertise for a survey of the U.S. wine trade designed to inform better decision-making for wine companies and wine marketers in 2023.ย  โ€œBy combining our databases and our category experience, we have been able to glean important, statistically significant learnings that will inform our marketing strategies for our clients heading into an uncertain business landscape in 2023,โ€ said Gino Colangelo, president of Colangelo & Partners.ย ย 

ย 

A Balanced Response and Varied Findings

The survey drew over 1,000 respondents from all 50 states across the three tiers of the U.S. beverage alcohol industry, offering geographic and demographic balance. Nearly 50% of respondents came from New York and California, with Florida, Washington and Colorado being the next most prominent markets. โ€œOne of our most interesting findings came from the demographics of the respondents themselves,โ€ explained John Gillespie, Founder and CEO of Wine Opinions. โ€œOf all female respondents, 39% were under the age of 40, while only 26% of male respondents were in that age segment.ย  This suggests that greater gender balance is coming to the wine industry.โ€ย ย 

The survey touched upon a broad array of topics including price sensitivity going into a potentially recessionary economic environment, predictions for growth of categories such as organic and โ€˜better for youโ€™ wines, favored social media channels for the business of wine, preferences for in-person vs. virtual events heading into the new year, emerging secondary markets, and predictions for the โ€˜next big thingโ€™ in terms of wine regions.

ย 

Category Trendsย 

By a margin of two to one, respondents voted Sicily as the next hot wine region followed by Paso Robles and the Douro. Respondents also expect the โ€˜sweet spotโ€™ for wine retail to see a slight increase in 2023 to $21, (up from $20 in 2022), suggesting no price-sensitivity concern despite the uncertain US economic forecast.ย 

Looking to the coming 1 โ€“ 3 years, survey respondents were optimistic about increasing market share for the โ€œbetter for youโ€ and โ€œzero alcoholโ€ categories, with 34% expecting โ€œgoodโ€ or โ€œgreatโ€ growth for the โ€œbetter for youโ€ category, and 29% anticipating โ€œgoodโ€ or โ€œgreatโ€ growth for โ€œzero alcoholโ€ wines.

ย 

Industry Events, Key Markets and Social Media Usage

Another noteworthy nugget was the preference for in-person events vs. virtual events by a 2 to 1 margin.ย  The survey also suggested that the walk-around tasting isnโ€™t dead.ย 

Denver and Chicago were highlighted as key focus markets in 2023, followed by Boston, San Francisco, Seattle, Austin and Miami.ย 

Some of the most interesting findings were about social media usage. While itโ€™s not surprising that Instagram was the preferred social platform for doing wine business, it was a surprise to note that almost half of the respondents reported using TikTok in their work. TikTok-users skewed younger in age with 58% under the age of 40; 6% were 60-plus. Overall, the survey found that social media channels were used for business fairly evenly across the tiers of the trade.

โ€œWe learned a lot with this yearโ€™s survey,โ€ said Gillespie.ย  โ€œWe plan to make this annual, building upon this yearโ€™s learnings to continue to inform wine marketing activities into the future.โ€ย 

Please contact Juliana Colangelo at jcolangelo@www.colangelopr.comย for more information or to request the data from the survey.

ย 

About Colangelo & Partners

Colangelo & Partners (www.colangelopr.com) is the leading fine wine and spirits integrated communications agency in the United States, sought after by top brands and industry players for the quality of their results, creativity, and return on investment. The professionals at Colangelo & Partners work with integrity and passion to influence how US audiences perceive their clients: Earning consistent, high-quality positive media coverage; organizing signature events; strategizing and executing standout digital campaigns, and implementing trade programs that strengthen relationships within the industry. Colangelo & Partnersโ€™ clientele includes global, instantly-recognizable brands and passionate, up-and-coming vignerons and distillers; regional and national institutions; and technology and e-commerce companies innovating in the beverage alcohol sector

ย About Wine Opinions

Wine Opinions is a U.S. wine industry research provider, offering both trade and consumer insights. Wine Opinions maintains the only national trade and wine consumer research panels in the industry, and performs both quantitative and qualitative research.

ย 

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Colangelo & Partners grows with new Miami office, enpanded digital

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Colangelo & Partners grows with new Miami office, enpanded digital

Leading Fine Wine & Spirits Agency in US Continues to Seek Ways to Better Serve Current Clients, Expand into New Business Areas

NEW YORK, NY, September 7, 2022 โ€“ Gino Colangelo, President of Colangelo & Partners, announced today the opening of a new office in Miami, adding to the agencyโ€™s home base in New York and growing presence in San Francisco. โ€œBecause of the cityโ€™s growth and the influence of its restaurant scene, Miami is becoming increasingly important to many of our clients,โ€ said Colangelo. โ€œEuropean and South American clients, in particular, increasingly view the Miami market as critical to their US growth strategies.โ€ The Colangelo & Partners Miami office, located at 2980 McFarlane Road in Coconut Grove, opens with a staff of five led by Account Supervisor, Andrew Quinzi.

In addition to geographic expansion, Colangelo & Partners is investing in expanded digital services, specifically in influencer marketing, online media planning, search engine optimization, paid search, email marketing and integrated events. โ€œAs customer preferences evolve, so must the platforms and avenues in which they operate,โ€ said Colangelo. โ€œThrough this expansion into new offerings, weโ€™re able to meet the consumer, on behalf of our clients, at multiple touch-points in their digital journey while executing 360ยฐ communications initiatives.โ€ The digital services growth is being driven by Social Media Account Supervisor, Lisa Vetrone, and Integrated Digital Communications Account Director, Alisha Zaveri.

Though known predominantly for its work in fine wine and spirits, Colangelo & Partners also has years of experience in the food sector. The agency recently hired food marketing industry veteran, Elisabetta Serraiotto, to help increase its food business. Based in Desenzano, Italy (near Lake Garda), Elisabetta has over 25 years of global food marketing experience. โ€œFood and wine are natural complements; in fact, in Italy, people typically donโ€™t consume wine without food,โ€ explained Colangelo. โ€œRefocusing on our food business will energize our team by creating new and exciting opportunities, allow us to provide even better service to our wine clients and create new revenue streams.โ€

Recent client wins for Colangelo & Partners include: Wines of Georgia, J. Lohr, Govino, Inter- Rhone, and Paul Hobbs in the agencyโ€™s wine division; Stoli Premium Brands Portfolio, Old Elk Portfolio of Whiskeys, Portofino Dry Gin and Indri Single Malt Indian Whisky in the spirits division; and the Italian Trade Commission and Kvaroy Salmon in the food division.

About Colangelo & Partners

Colangelo & Partners (www.colangelopr.com) is the leading fine wine and spirits integrated communications agency in the United States, sought after by top brands and industry players for the quality of their results, creativity, and return on investment. The professionals at Colangelo & Partners work with integrity and passion to influence how US audiences perceive their clients: Earning consistent, high-quality positive media coverage; organizing signature events; strategizing and executing standout digital campaigns, and implementing trade programs that strengthen relationships within the industry. Colangelo & Partnersโ€™ clientele includes global, instantly-recognizable brands and passionate, up-and-coming vignerons and distillers; regional and national institutions; and technology and e-commerce companies innovating in the beverage alcohol sector.

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Our very own Maria Calvert was named in Wine Enthusiastโ€™s 40 Under 40

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Our very own Maria Calvert was named in Wine Enthusiastโ€™s 40 Under 40

Cofounder, Hispanics in Wine, New York City; Owner, Maria Calvert PR Consulting, Washington, D.C.

Proving Representation Matters

Originally from Ecuador, Calvert cofoundedย Hispanics in Wine, a social platform dedicated to amplifyingย Hispanic and Latinx contributions to beverage and hospitality businesses, in September 2020. With โ€œrepresentation mattersโ€ as its guiding principle, its weekly spotlight series profiles Spanish-speaking industry members and serves as a community hub.

Calvert works on content curation and digital strategy for the platform, in addition to using public relations expertise to work with local and national press to bring Hispanic and Latinx wine and hospitality professionals to the forefront. As a freelance public relations consultant, Calvert works closely with start-ups and established brands from the U.S. and worldwide in several sectors, including food, wine and spirits.

Instagram:ย @hispanicsinwine;ย @mariarcalvert

Source:ย https://www.winemag.com/content/40-under-40-2021-maria-calvert

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VP and Junior Partner Juliana Colangelo Named A โ€œRising Starโ€ by PR Newsโ€™ Top Women in PR Awards

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VP and Junior Partner Juliana Colangelo Named A โ€œRising Starโ€ by PR Newsโ€™ Top Women in PR Awards

Juliana expanded the agencyโ€™s clientele from mostly European brands to those based in the United States. She is responsible for managing the team in California, developing new business and supporting West Coast-based events.

Her digital savviness led the agencyโ€™s transition to virtual events, helping clients navigate the new landscape, and the push into influencer marketing.

Juliana led the C&P pro bono efforts during COVID-19 by establishing The Supper Share, a non- profit acting to digitally connect sommeliers with clients. Proceeds went directly to the sommeliers, with a small donation made to the United Sommeliers Foundation.

Source:ย https://www.prnewsonline.com/go/top-women-in-pr-2021/#.YNowV8qZZro.linkedin

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